Presidents Day Weekend kicked off and so did the numbers of the box office, some of them don’t look so good, tho. Specifically for the three titles that debuted on Friday “Fist Fight”, “The Great Wall” and “A Cure For Wellness.”
Sequels are keeping their position during this Presidents Day weekend. “Fifty Shades Darker” and “Lego Batman” are kicking the numbers in their second projection weeked. The sequels are both holding firmly to their box office.
Sequels are firmly holding to their box office as they welcome three new titles in the Presidents Day four-day period. During its second week, “Lego Batman” remains as number one, reaching $100 million this weekend by making $40 million, while “Fifty Shades Darker” remains N. 2 with projections of making $20 million during the weekend.
Numbers don’t look so good for the premiered titles which have earning projections of $19 million for “The Great Wall,” $13 million for “Fist Fight” and a short $5 million for “A Cure For Wellness.”
New titles struggling to get in.
The epic story starring Matt Damon was directed by Zhang Yimou’s, whose “The Great Wall” seems to be crumbling on its weekend debut. The production of $150 million budget has only gathered $6.8 million so far and is set to gather other $19 million during the weekend.
The story follows a group of mercenaries searching for black powder who end up defending the Wall of China against monstrous creatures. The movie is the first American production filmed entirely in China it also stars Jing Tian, Pedro Pascal, Willem Dafoe and Andy Lau.
Comedy looking good.
While Damon’s epic battle premieres in number 3, the comedy “Fist Fight” comes in number 4. Starring Charlie Day and Ice Cube is a comedy following two feuding teachers in an after-school challenge.
The movie was directed by Richie Keen and also stars Christina Hendricks, Dennis Haysbert, and Tracy Morgan.The movie earned $4 million on its debut day and is going for other $13 million.
Stepping up the marketing game.
On the other hand Gore Verbinski’s “A Cure For Wellness” is having a soft opening with only $5 million earning projections. The horror film follows a young executive’s trip to retrieve the company’s CEO in a spa in the Swiss Alps and finding himself in a real nightmare.
The film starring Dane DeHaan made headlines this week after teaming up with news providers and spreading “faux news” of Trump and Putin meeting at a resort, clearly referenced in the film. Fox apologized on Thursday making of the misunderstanding a clear push for the move.
Source: Hollywood Reporter