First the watches, then the shoes. Now, Metallica has decided to bring you their own whiskey brand, called Blackened American Whiskey.
One of the most interesting things about this is the fact that they used sound waves from the band’s music as part of the process. Of course, the name of the whiskey was inspired by the opening track of Metallica’s album …And Justice for All, “Blackened”.
For this to happen, the metal band partnered with the “Master Distiller Extraordinaire”, Dave Pickerell.
How they made it
The band shared in an official announcement:
‘Blackened’ isn’t just the name of a song on …And Justice For All and now on the bottle; it literally helps to shape the flavor! That’s right, the blend of bourbons, ryes, and whiskeys from all across North America, carefully selected by Dave himself, is housed in black brandy barrels and inundated with low hertz sound waves so intense that it actually enhances the molecular interaction and ultimately the finish of the whiskey.
We are fortunate to have a long-time collaboration with Meyer Sound, who have engineered a proprietary subwoofer that amplifies the low frequency sound waves and all the planets aligned. It just so happens that the low-frequency range needed for Dave’s vision was the range you hear in our music and the process of sonic-enhancement we call ‘Black Noise’ was born. A patent-pending process, the playlists that we create helps to shape the flavor of the whiskey.
And then added:
It’s not often that we announce a brand new, never-been-done-before Metallica endeavour, so we’re incredibly excited and super proud to introduce Blackened American Whiskey.
Blackened American Whiskey will be first available in some US cities this week, in liquor stores and some restaurants. And connoisseurs can sample this liquor near Metallica’s shows on this tour. Stay sharp and tuned so you can get to taste Blackened as well.