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Jay Z Releases Family Feud Clip With Beyonce And Blue Ivy

We Are Getting Some Serious ‘Godfather’ Vibes With This Video

JAY-Z and Beyoncé are known for doing things “Biggie” just as it says JAY-Z’s song. The release of their latest music video supposedly does not save the spotlight. It isn’t yet clear what the JAY-Z “Family Freud” music video is about but it seems it will mark a before and after. Along with his wife Beyoncé with a plus of religious and real images. There are some mixed references to The Godfather, according to Variety.

Redeeming?

The video arrived on Tidal this December 29th. Apparently, it is about family values or keeping the family together. One of the issues that are noted in the letters and images is the infidelity of JAY-Z. Some charge of conscience? At least the couple was quite open with this delicate and contradictory topic. Although in other songs of the album he becomes more contemplative with his wife, in this song he goes straight to the point. He raps in a verse about “Becky”, a very explicit reference to the woman with whom he had an affair.

“Yes, I will do something good if you leave me. Leave me alone, Becky. A man who does not care for his family cannot be rich. I’ll see Godfather, I miss all that shit. My conscience was the common sense of Michael. I missed the karma that came as a consequence. N *** like bustin ‘through the curtains because she hurting.’ Kay loses babies because their future is uncertain. Nobody wins when the family fights.”  
 The visual references to the iconic film coincide too much with the literal ones.
by People

Queen B slaying

The rest of the preview includes shots of JAY-Z walking through a church with Blue Ivy and Beyoncé on the altar with a Pope’s outfit. Those outfits are the bomb, that dark blue is ultimately fabulous. There is also a scene of a man having sex with another woman who becomes violent, with her stabbing him in the back. Then there are short scenes of JAY-Z in a confessional while Queen B waits.

Since we see Beyoncé there and the lyrics include similarities to her adventure and her family it is very easy to realize that the “fief” is talking about her own family feud. Somehow, he is doing that too. But according to his own comments that he said through IHeart Radio, it’s really a much more usual classic hip-hop theme: rappers internal fights.

“Family Feud” is about separation within the culture. Like new rappers fighting old rappers, saying all these things. So, the phrase is: “Nobody wins when the family fights.” He explained.
This song without a doubt you have many references, between the mentions of black property, keeping things together. Also, everything inspired by the Godfather-like Michael Corleone and karma. Whether within a family, the mafia or a team of artists, nobody accomplishes their goal when they are fighting each other.

Not everything is what it seems

Although details about Beyoncé and JAY-Z’s  marriage could be the main focus of attention for people, the whole album and especially this theme is about the culture and empowerment of hip-hop.
He also confessed in the same interview to IHeart Rdio that “OJ’s story” was “about us as a culture. Having a plan, how we are going to promote this. We all make money, and then we all lose money. Especially artists, but how when you have some kind of success, transform it into something bigger.”
JAY-Z turns these situations into something else, it seems to be professional. Taking into account that his relationship with Queen B has much more meaning for people as a symbol of empowerment and hip-hop culture.

No doubt this video is at a very high point, with expectations that will soon become reality. With images of betrayal and forgiveness in the video. We see his wife in these scenes and put her on a pedestal as an iconic image since everything that she does is emblematic. Even though the video “Feud Familiar” deals with the subject of infidelity, it has a much deeper meaning.

Family Feud
by People
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