Puma always works hand in hand with our favorite celebrities to create the greatest global campaigns. This time the Minions. One of the funniest creatures movies brought for us.
Though they look strange with one or two eyes in a yellow cylindrical body, they express a lot of significant life lessons. Probably that’s the reason why they choose them. Puma what’s to transmit significant life lessons and who would do it in a better way.
Minions x Puma footwear
The Minions had already taken our hearts. Now they’re about to take over the fashion world. Despicable Me 3 is set for a theatrical release on June 30th and their invasion will spill over. First, footwear as Puma and second the film franchise announces a collaboration for adults and kids.
“We’re very excited to have partnered with the Minions for a collaborative collection,” said Puma Creative Director for Sportstyle Heiko Desens.
Bringing some color to the Fall/Winter Season
The last quarter of the year is known for being related to cold and sober colors. Instead, the Minions promise their work will serve as “Creative Collaborators” so we can expect playful, yet luxurious designs, a brand new pattern, splashes of color and plenty of goggles on classic silhouettes.
The Puma family
Following in the footsteps of Rihanna, Kylie Jenner, Solange Knowles and the Weeknd, The Minions are the latest celebrities which joined the Puma family. They fit perfectly with the brand since they’re extremely hard working and passionately creative.
They’re yellow. They’re unique. And they’re our new creative collaborators. #PUMAxMinions is coming soon. If you can’t wait, say “compai.” pic.twitter.com/1XAoPXaDyy
— PUMA (@PUMA) February 16, 2017
Source: Sole Collector
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