Emma Watsons New Instagram Account Will Be Your Guilty Pleasure

Emma Watson, who plays Belle in the Disney fairytale, created a new Instagram account. She’s using it to show her work with Eco Ager.

Since 2015, she made the choice to go full-on sustainable with her red carpet looks. The actress and her stylists have been caring out this project and truly sticking to it.

Eco Age

Watson is working hand in hand with the people of Eco Age; a brand consultancy firm which powerfully aggregates global thought leaders and influencers. To address the compelling issues and opportunities of our day by delivering solutions. They do this through ethical and sustainable values.

The True Cost, a 2015 documentary by Andrew Morgan, was an awakening for the star, who shared her thoughts with her followers by saying she was “inspired to consider the whole process of creating a fashion look” and that they were thinking about “all the people, pieces, and moving parts!.”

Belle

The Press Tour account has only a few posts yet, but just 2 days after its released it has achieved 292K followers. The looks from her Beauty and The Beast press were the result of hard work made by Watson, her stylist and the creative directors of each design house who worked together to bring each outfit from sketch to life.

Sunday was the first ever public screening of @beautyandthebeast! We were so happy to surprise the audience in Paris and say “bonjour” in person, especially as this is the country where it was created and Belle’s place of birth 🇫🇷🌹 Laura Kim and Fernando Garcia, the new Co-Creative Directors of @oscardelarenta, created this Jacobian flower-embroidered duchesse satin bustier with an organic silk faille sash and organic wool trousers as part of their first collection. The entire look was made in-house at Oscar de la Renta’s NYC atelier ❤ @burberry pumps handmade in Italy with organic silk. Fashion info verified by @ecoage #ecoloves Lipstick is a combination of Osaka Plum Matte and New Orleans Scarlet Matte from @thebodyshop who have used their fairly traded 'Community Trade Brazil Nut Oil' from Peru in this product along with the Lash Hero Mascara which uses 'Community Trade Shea Butter'. Hair using @rahuabeauty who as well as being a natural brand partner with women from Amazonian nations such as Waorani, Achuar, Quichua, Quechua and Shuar to harvest their key ingredients Ungurahua, Sacha Inchi, and Buriti oils. Hair styling using @johnmastersorganicsusa who created their first organic haircare products in 1991 and use bottles made from the most recyclable plastic type and boxes made from 100% recycled paper with 100% soy ink. All brands are cruelty free. Beauty brands verified by @contentbeauty

A post shared by The Press Tour (@the_press_tour) on Feb 21, 2017 at 11:26am PST

Who is in?

So far we have been able to appreciate the different collaborations with famous fashion brands like Stella McCartney, Filippa K, Oscar de la Renta and Louis Vuitton.

So far so good

In the last post that the actress added “Merci beaucoup Paris for the wonderful start to the @beautyandthebeast tour! We felt like we were back in the heart of the film. Next stop – London,” words that were accompanied by an outfit from @woronstore, a label that Watson described as “a slow fashion brand that focuses on everyday essentials.”

Merci beaucoup Paris for the wonderful start to the @beautyandthebeast tour! We felt like we were back in the heart of the film. Next stop – London. Did you know in the French version of the film, Cogsworth is called Big Ben? And Philippe is called Philbert?! 🇫🇷🌹 Body by @woronstore, a slow fashion brand that focuses on everyday essentials. Each underwear garment is made from Lenzing Modal® fabric, a fibre made from beech wood sourced from sustainable forestry plantations in Europe. Socks by @boodywear, a brand that produces underwear made with certified organic bamboo, produced using computerised 3D knitting, so no fabric is wasted. Its factories are zero-waste and have a closed loop system to stop any water being wasted. Faux leather jacket and dress by @stellamccartney Boots by @goodguysdontwearleather. The brand doesn't use any animal products in its collections, which are made in Porto, Portugal, helping preserve the traditional shoe making industry of the region. Jewellery by @allbluesofficial, who are based in Stockholm and handcraft every piece in their local, third-generation foundry. Fashion info verified by @ecoage #ecoloves Concealer by @rmsbeauty which is formulated with raw, food-grade and organic ingredients in their natural state. Red pomegranate cheek and lip stain by @thebodyshop, who campaign to 'Enrich Not Exploit’ by protecting endangered habitats from intensive farming expansion, bronzer by @vitaliberata who have developed a collection of tanning products free from parabens, alcohol and that spray tan smell. Powder by @iliabeauty which is made from organic powdered corn and minerals instead of loose talc. Brown eye pencil by @honest_beauty who champion fair labour and human rights with their Health & Sustainability Standards. Lip balm from @tataharper who formulate and manufacture their natural and organic products from their farm in Vermont. Eyebrow gel by @janeiredale which is certified cruelty-free and eyebrow pencil by @alimapure who make their products in a diverse range of colours to suit all skin tones and offset 100% of their corporate carbon emissions. Beauty product info verified by @contentbeauty

A post shared by The Press Tour (@the_press_tour) on Feb 21, 2017 at 12:54pm PST

Source: refinery29