Anais Gutierrez
That’s what I call great marketing! IKEA renamed some of its products after the most common relationship problems’ Google searches. The campaign is really creative and hilarious, the worldwide retail clearly knows how to say “Here we have the answer to all your problems.”
The Swedish retail teamed up with the Swedish agency Åkestam Holst to launch its most recent campaign “Where Life Happens.” As part of the campaign, IKEA launched the website “Retail Therapy,” which pairs each problem searched in Google with a product they consider could help solve the problem. Since most of the searches are related to relationship problems, the new products names are pretty hilarious.
Brilliant as always.
15. The perfect chair for teens.
This chair provides plenty space for hanging clothes, this way they won’t be on the floor.
One, please!
14. So, he doesn’t text back?
Here’s a charger so he will be able to charge all the time.
13. Annoyed by your partner’s snoring?
Well, nothing like a daybed to get those sleep hours you lose at nights, during the day. You can also send you partner here, or go by yourself.
Can’t take it anymore!
12. The ultimate love test.
Whoever goes through this annoying activity for you really loves you. That’s a fact.
11. Want some heart to heart conversation with him?
Nothing like a good drink to get in the zone.
10. Can’t fake a smile anymore?
Well, this is the desk for you! Get away from that annoying partner.
Bye!
9. Here’s a hint for that beloved sister who respects no boundaries.
I expect this comes in handy.
8. Hang in there buddy!
And wipe your tears off.
Image Credit: IKEA
7. Such a great solution for this endless battle.
There you go bud. Enjoy.
6. Let me help you with that.
Here’s a practical place for all your stuff.
5. A good map for you.
You can always find each other!
4. Spark up the flame.
That’s the secret.
3. We all need some me time every now and then.
Even your annoying changing teenage son.
2. The good old way.
The easiest way to explain it.
1. Let’s toast!
This way you’ll celebrate and sink your sadness at the same time.
Cheers!
People’s reactions.
People has had a positive reaction to this crazy and creative campaign.
Love this. #digitaladvertising #ikea #retailtherapy https://t.co/i4m3JldtLC
— Jenny Loeffler (@jennyloe) December 8, 2016
Loving it.
#IKEA Renames Its Products After The Most Requested Search On #Google And It's Hilarious! So Smart @Akestam_Holst 🙌 https://t.co/LeEbRxOUd7 pic.twitter.com/0EQUk6FbTz
— Carène Tchong (@Carene) December 7, 2016
Cool.
Love it! #retailtheraphy #SEO #IKEA Ikea renames its products after common #Google searches in new ad https://t.co/6aZVrE9xE0…
— Eva Lundström (@elundstrom) December 9, 2016
And totally got the hint, IKEA can fix anything.
https://twitter.com/zekebebeh/status/801365105451663360
Husband at work all day, what will I do? FIVE HOURS IN IKEA YAS!! #ikea #homeawayfromhome #retailtherapy
— Otter Nunsense (@otternunsense) October 1, 2016
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