On Monday, Burger King unveiled its latest addition to the classic milkshake, a Lucky Charms milkshake. The brands teamed up to deliver a drink full of magic, childhood nostalgia and sugar.
The luck of the leprechaun reached Burger King
On Monday, Alex Macedo, Burger King executive, announced the new milkshake of the brand, which comes from a rather magic partnership.
“For over 60 years we have been serving delicious hand-spun milkshakes – and now for the first time, we’ve partnered with Lucky Charms cereal,” read the press release.
“The mashup of our velvety vanilla-flavored soft serve and one of America’s classic breakfast cereals is something we think our guests are going to love,” added.
Last April, Burger King released a Froot Loops shake. Following the cereal madness, the Lucky Charms shake made its debuts nationwide on Monday. Both are available for a limited time at $2.99.
The Lucky Charm shake is a combo of childhood nostalgia, ice cream, and lots of sugar. Mixed together are vanilla soft-serve ice cream, syrup, Lucky Charms cereal and, of course, marshmallows.
It may not be as trendy as a unicorn frappuccino but is definitely as magical as a one.
The cereal craze
Just like Burger King, other brands are giving up to the cereal craze.
Definitely, the Lucky Charms shake is latest in a trend of taking sugary cereals and injecting them into ice cream and other treats.
And how can we blame them? After all, cereals were once served as a nutritious breakfast by parents across America. In this train of thought, Ben & Jerry’s decided to go one step further and not going for the cereal itself but for the flavored milk.
“The sweet milk at the bottom of a cereal bowl is arguably the best part,” said Eric Fredette, the company’s flavor guru.
“There’s a flavor for every fan that will help bring them back to the prize-at-the-bottom-of-the-box days, watching Saturday morning cartoons in pajamas.”
The brand introduced new flavors earlier this year to taste like the milk leftover after three childhood staples: Frosted Flakes, Cocoa Pebbles, and Froot Loops. They’re called Cereal Splashbacks and are now available at Ben and Jerry’s shop locations.
In other more classic flavors, the Vermont-based ice cream connoisseurs came out with three new flavors earlier this year. Unlike the cereal inspired, these new flavors are available in pint form. Includes Urban Bourbon, Oat of this Swirled and Truffle Kerfuffle.
It’s the cereal craze!
Source: Mercury News