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Marketing is the lifeline of any organization. It’s how businesses expand their reach and attract more customers, and mobile marketing strategies are one of those lifelines establishments use. Most people nowadays use their smartphones and tablets to shop online or compare different products and services before investing in them. That is why mobile marketing has become a crucial tool for establishments to reach as many new and existing customers as possible. There are many mobile marketing strategies that can drive growth, and they all involve the usage of different platforms and media, which we’ll discuss in the following points.
1. Build a Responsive, Mobile-friendly Website
Before implementing any marketing strategy, the first thing you need to do is optimize your website for mobile phones. While people do access websites from their laptops, a great many of them still use their phones to check websites as well. Making your website responsive and mobile-friendly will ensure customer satisfaction, as they’ll be able to easily navigate your website and find the information they need. Moreover, optimizing your website for mobile devices can increase your conversion rate by 5% or more, so it’s a great tactic to use in your marketing strategy.
2. Use the Right Apps
Using the right apps and software can benefit your organization in many ways and elevate your mobile marketing strategies to new heights. Having a personalized app can generate leads, drive sales, and allow you to give your customers the support they need. It makes it easier to connect with your clients and can help you provide them with a great experience. Apps are the perfect addition to your strategy, as most people use them; it’s a win-win situation.
3. The SMS Comeback
Did you know that 41% of smartphone users use their phones for texting instead of talking? It’s a baffling percentage, but it makes sense since people nowadays prefer to communicate with others on their own time. This is why SMS marketing is a viable option. While SMS marketing might be considered an outdated approach that is more complicated than digital marketing, these misconceptions are far from true. According to experts at messente.com/resources/guides/sms-marketing, SMS marketing has significantly grown in popularity recently, and its open rates are as high as 98%. Moreover, SMSs services are easy to set up and have many advantages, such as interactivity and trackability. All in all, SMSs are a great way to drive growth for your establishment.
4. Creative and Mobile-friendly Content
Creating content for phones is different from other platforms. You need to be able to engage the users by keeping it short and concise. Using short yet engaging text and high-quality visuals, such as images and videos, is crucial, as people tend to skim through online content and don’t like to dwell too long on a page You can also get creative and use relevant media such as gifs and infographics. If you want to present a lot of information but still want to take your mobile marketing to the next level, then using QR codes might be just the thing for you. You can link your QR code to your app or other platforms.
5. Location-based Marketing According
Mobile users often search for information depending on their location. Getting your business on the map is the first thing you need to do to reach those in your local area. With location-based marketing, you can increase both your customer engagement and response rates by 83% and expand your customer base by 85%. Moreover, location-based marketing can increase your online traffic and help you understand the types of users you’re dealing with, which can help you improve your marketing strategy to cater to your customers’ needs and preferences.
6. Advertising on Social Media
This is perhaps the most effective mobile marketing strategy to drive growth in any organization. Social media platforms have been popular for many years now, and they are considered the leading marketing channel by many experts. Social media marketing is the ideal way to connect with your audience, as most people nowadays check their social media on a daily basis – probably more than once a day. Connecting with your audience through social media can help you build brand recognition, drive traffic to your website, and increase your sales. Moreover, utilizing social media gives you access to different tools that you can’t find on other platforms. You can keep your customers engaged on a daily basis through different kinds of content and build stronger relationships with them.
These are some of the best ways to use mobile marketing and drive growth. Of course, there are many other approaches that you can consider; after all, being as creative as possible is what keeps you relevant and makes you more successful. However, utilizing the right mobile marketing strategy is key to ensuring more favorable outcomes.
