Visual marketing is suddenly creating more attention than ever before. Not for no reason, though.
Visual marketing, of which video marketing is a part, offers several benefits over traditional marketing mediums. It’s a catchy, intuitive, and thought-provoking way of expanding your business’s reach beyond its comfort zone.
If you are not yet convinced about the potential of visual marketing, then prepare to stay in the past while the world moves into the future. You must take a look at the video marketing statistics 2020 to notch up your motivation level, though. If, however, you are excited to reshape your visual marketing strategies, then look no further.
This article will give you the 10 best reasons why you need a visual marketing strategy and tips that can not only augment the status of your business but also leave more cash in your coffers.
10 Reasons Why You Need a Well-Laid-Out Visual Marketing Strategy
A time-tested visual marketing strategy can elevate the status of your business from normal to extraordinary. And you are not alone. A study found that 80% of businesses trust visual assets to give an edge to their social media advertising.
The following are the reasons why you need a meaningful visual marketing strategy.
- People are using the internet more than ever before.
- Visual imagery and videos create long-lasting impressions.
- Visual marketing delivers value much faster than any other medium.
- A high-quality visual marketing strategy almost always generates a positive Return on Investment (RoI).
- Visual marketing is a cheaper alternative to PR-building activities.
- Visual marketing takes a ‘customer-first’ approach, which means the audience can decide the content they wish to watch. This can enable an organization to relay its marketing strategy and deliver value through images and videos.
- Nearly all of your competitors are employing visual marketing techniques.
- Users are more likely to click video-CTAs than visiting a website and registering themselves.
- Visual imagery can allow you to convey your messages much faster than image-free content.
- Content, when coupled with images or videos, help better retention of content.
The Top-10 Visual Marketing Tips That Can Accelerate Growth
Before you venture out into finding the 10 best visual marketing tips, know the statistics, which points out the fact that a viewer takes only 50 milliseconds to form an opinion about your content. Hence, whatever you do, must aim towards making your content visually appealing and aesthetically pleasing.
The following are the top-10 tips you have been waiting for for so long.
1. Know the Types of Visual Content and Use the Right Type to Craft a Story
Visual content is agile, which means you have a wide range of visual assets at your disposal to choose from. Depending on its application, visual content can be of the following types:
- Video Slideshow
- Video Presentation
- Data graphic
Once you figure out the right type that would suit your business requirements, use it to craft a story that your viewers and visitors may relate to and take an interest in. Let the audience decide the kind of story you would create and the type of visual content you would choose.
For example, if your product aims at targeting the teens, your story should be short, crisp, and catchy, and you may use infographics to make it even better.
2. Choose the Right Colors
Have you ever noticed how most retail food chains have yellow or red in their logos? They use the two most bright colors to increase the craving for food. The power of color is such that you can accurately spot Domino’s even when it’s one among the many hoardings out there.
Create a color that aligns with the objectives of your business. Make sure the color you choose is visible across all your marketing content. Once you have sufficiently marketed your color, customers would automatically associate you with the color, thereby making brand awareness a simple task.
3. Use Flashy and Stylish Graphics
As a visual marketer, remember that time will never be in your favor. As visitors are often spoilt for choices, you can retain their attention only by making the first few seconds memorable for them.
For example, if you are promoting a holiday destination, bright and vivid images of a luxurious resort, with mountains in the backdrop, can grab eyeballs instantly.
4. Know the Right Way to Use Pictures
Pictures are everywhere, although most of it is copyright-protected. Before copying an image that seems to fit perfectly with your marketing campaign, check whether the image owner allows you to do so or not.
The best way to avoid all of these is by hiring a professional photographer who can click pictures, especially for you. Remember to enter into a contract to avoid legal hassles later.
5. Position Your Images Appropriately
Images allow your readers to get a breathing space. Generally, the image and text combination gets more reactions than text-only articles.
Try to position your images in a way that will reduce the burden from the text and make reading an exciting task. What about one image after every 150 words?
6. Make Your Website Responsive
As technology makes the audience more flexible, you should use this knowledge to offer a website that’s easily accessible on a mobile phone, a laptop, or a tablet.
You never know how a customer would access your website. If there is one thing that would annoy them the most, it’s the lack of compatibility across devices.
7. Switch Between Formats
Often, you would devise a visual marketing strategy in one format and change it entirely to a new format, after gauging the reactions of the audience.
Accept it as a part of the game, and don’t shy away from improvising. The best things take time, and once it comes, there’s no looking back.
8. Add Animation
Many real estate marketing companies have found out the best way to stay on top of Instagram and Facebook feeds – by making animated videos. Animated videos can make complex concepts easy.
Animation fits perfectly with every kind of content. Need more reasons? Create an animated video and check the reactions.
9. Keep SEO in Mind
SEO drives viewership. Create SEO-friendly descriptions and tags that can make improve your videos’ rankings.
Factoring in SEO is by far the easiest way to market your website, images, and videos to a broader audience that earlier required lots of people to deliver.
10. Test Your Creativity
Visual Marketing is the best place to show your creativity. Be intuitive and understand the customer dynamics before creating an ad campaign that aims to reach sky-high popularity.
What if your assumptions go wrong? Not to worry, change it as many times as you can until you get the right content that fits the bill perfectly.
While knowing the visual marketing tips can give you a good start, consider taking help from an expert if you wish to see how your marketing plan looks like before you launch it.