Pablo Luna
@brett_jordan
Are you unsure of how to use Twitter? Do you want to gain Twitter followers and promote yourself or your brand? Are you confused about how to use the various features on Twitter?
If your answer is yes to any of the questions given above, then you have come to the right place. Twitter has a huge potential as a social networking platform and also as a social media marketing site.
To be able to tap into this potential, you must know the different ways in which you can use Twitter and its features. Whether you want to be an influencer or promote your brand, the marketing strategies are broadly similar.
So here is a beginner’s guide to help you navigate through the platform with ease and gain a wider reach on Twitter. We will talk about 5 ways in which you can use Twitter to promote your account.
1. The First Impression Is The Last Impression!
When you create a Twitter account, make sure that people will remember it or that it attracts attention. For that to happen, you need to know about the various features of a Twitter page.
The different parts of a page that your audience will see are your username, bio, picture, background, and tweets. Your username is your identity on this platform and it is what people will refer to while talking about your page. So make sure you create a username that is relevant to the content you post and is unique.
If you want to create a page for your brand, you can use the brand name as your username.
Apply the same technique while writing your bio, and make it a short description of your page. For your picture and background, you must use a high-quality image that people will want to get a closer look at.
If your page is for your brand, use the logo as the picture, and perhaps a picture of your product as the background.
Now let’s move on to tweets.
2. Tweeting: Do’s and Don’ts
Since tweets are limited to 140 characters, you must use them judiciously. Avoid tweeting in a jargony language and keep it crisp. You can tweet famous quotes or links from your website to promote your products.
Avoid tweeting about your mood, location, or anything else that is personal. Twitter is to be used as a platform for short updates and to start conversations amongst your audience. Retweeting is a great way to get involved in conversations across the platform and it provides you with more exposure on Twitter.
3. Connect Your Page to Your Site
You can use Twitter to promote your own website. For example, if you make and sell products, you can add a link to your online store in your bio as well as tweets where you advertise your products.
Similarly, you can also add a link to your Twitter account on your website. This way you can ensure that your Twitter page and your website grow simultaneously, thereby boosting your popularity tremendously.
4. Advertise
The most effective way to get discovered on Twitter is by creating an ad campaign on the platform. You can choose your target audience, set a budget, and you only have to pay when someone engages with your ad.
In order to engage with your ad, the user would have to either like, follow, retweet, reply, or click on your ad. The schedule of your ad is totally up to you, and you can start and end it whenever you want.
5. Networking and Communicating
Actively engaging with your audience makes you more likable, and the only way to do this is by communicating with them. Make it a point to respond to your audience’s messages and listen to what they say.
Many a time, your audience will be the one to provide you with extremely helpful feedback on your content which could help you to improve your marketing strategy. So listen to them and take their suggestions. Keeping your audience happy will only help you and your brand.
Twitter is also a great site to find other businesses and influencers who may be interested to collaborate with you. Be it an actual business deal, or a simple collaboration effort, you can create all sorts of connections here.
Networking is an essential part of marketing your business. The more you are a part of conversations on Twitter, the more people see you. So it is important that you are active and see what your audience wants.
You can also get inspiration from your competitors on the platform and improvise on the strategies they use so that you can get a higher audience engagement.
Using this guide to Twitter, you can explore all the different features that Twitter has to offer you. New techniques and strategies are what will help you to learn on this platform. You can also take the help of various tools that are available online to analyze the performance of your page and tweets.
Some such tools are Awario, Quuu Promote, and Commun. it. These tools will provide you with statistics on your account’s performance which you can use to identify the weak spots of your marketing strategy. Once you have identified such weak spots, you can improve on them easily.
So what’re you still waiting for? Start Tweeting!
