We’ve said it before, and we will keep saying it until the end of times. Japan is the home of some of the most awesome and weirdest ideas ever seen. So it’s no surprise that their commercials and advertisement ideas are crazy, yet mesmerizing as hell.
Since the holidays are coming we have an incredible crossover. On one side there is Domino’s marketing power muscle and mighty pizza, on the other one we have Japan’s overwhelming creativity.
Reindeers and pizza people!
The incredible holiday marketing idea? Pizza delivering raindeers.
Yeap you read it right. They’re taking Santa’s incredible business idea and trying to make it their own.
According to Domino’s Japan, the company is working with the “Hokkaido Delivery Integrated Research Center” to figure out how to train reindeer to deliver pizzas.
The only thing they can’t promise is flying reindeers. But they will include a GPS system so you can know how your antlers friends are going with your pizza.
They announce the initiative, or for Santa, a kidnap statement of his pets, on its Facebook page.
Saying the delivery reindeer would be expected to be ready to deliver pizzas by December 1st.
In the video, you can see how the “delivery researchers” try to figure out the best way to solve the reindeer + pizza equation. Like, for example, you can see them trying to strap pizzas to a very unhelpful reindeer.
At the end, they recurred to a classic and decided to use a sled. Acknowledging Santa the final word.
Including a pizza warmer in the back of it. For logical reasons, just a ripoff of Santa’s design.
This is how the future of pizza during holidays will look like, at least for some.
And this is how much progress they’ ve come to.
They should really associate with Santa he will give them some training advice. Have you seen Santa’s delivery record? it’s impeccable.
There are even PDF’s to let you know how the research is going.
One of the best things has been the public’s reaction.
“Domino’s now has drones and raindeers to deliver pizzas, so if sharks come, then Domino’s will conquer land, sea, and air.”
“I bet raindeers get better pay and treatment.”
“Are the delivery people going to dress up as Santa?”