Rihanna launched her anticipated Fenty beauty collection at midnight Friday. Items of the collection range from as low as $16 to $54 and will be available at Sephora stores.
While Rihanna is a rookie when it comes to teaming with beauty lines, this is not the first Rihanna partners up with a huge brand. Previously she was Puma ambassador. This new Fenty deal is expected to rocket her net worth.
Riri for Fenty beauty
Rihanna, who has had a longtime love affair with makeup, launched her beauty collection online at midnight Friday.
It features 91 variations of products. Including a foundation for just about every skin tone and color, concealer and correcting sticks, blotting powder and papers, highlighters, shimmer Match Stix and one single, universal lip gloss. The collection will also include makeup brushes and tools.
Championing diversity above all else. Fenty Beauty’s ambassadors include south Sudanese model Duckie Thot, Chinese Huan Zhou, and British model Leomie Anderson – all of whom were in attendance at last night’s launch.
The line targets women of all skin tones. They wanted “women everywhere to be included” in the brand. So they developed 40 different hues of foundation and more than 20 correcting “match stix” concealers.
The line was first teased out at the Fenty x Puma by Rihanna spring/summer 2016 show, which debuted a holographic lip gloss.
Riri unveiled the line herself last night at Sephora in Times Square. The chart-topper applied products to patient customers, who had been queuing outside for hours in anticipation.
“With every product, I was like, ‘there needs to be something for a dark-skinned girl, there needs to be something for a pale-skinned girl and everything in between,’” Rihanna explained at the launch.
“You want people to appreciate the product and not go ‘oh, that’s cute, but it only looks good on her.’”
Rocketing her net worth
If Rihanna’s history with the fashion industry is any indication, fans shouldn’t expect the first round of Fenty Beauty products to last long.
When the singer first teamed up with Puma—she was named the athletic brand’s creative director in 2014—her first sneaker from the partnership, the Fenty Puma Creeper, became the most sought-after shoe of 2016.
The first release of the Creeper, which debuted in September 2015, sold out in three hours. When the $135 sneaker was brought back in May 2016 for a third release, it sold out in 35 minutes. Leading to Rihanna’s first sneaker design winning Footwear News’s Achievement Award for the 2016 shoe of the year.
The collaboration has proved to be highly lucrative for Puma and the singer, bringing the company almost $1 billion in sales by the end of Puma’s fourth quarter
There’s no doubt that her entrance into the $121 billion beauty industry will be even more profitable. Rihanna inked a $10 million deal with Kendo Brands to launch Fenty Beauty. More than likely, sales will surpass that.
Source: Refinery 29