A cover boy for CoverGirl. James Charles, also known as CoverBoy is a YouTube star with more than 650,000 Instagram followers and 75,000 Twitter followers. James is a makeup expert and in his videos he shows makeup techniques to both boys and girls. The 17-year-old high school student is openly gay.
So, for the first time in 55 years the “easy, breezy” makeup company decided to use a boy as the spokesmodel. Yes, quite a shift! The announce was made by Katy Perry over Instagram last week, where she proudly welcome James to the CoverGirl family.
This decision follows a commercial movement from the company, in order attract millenials and welcome the LGBTQ community to the brand.
The announcement is also a reflection of the huge cultural and religious shift in our society. For the past years pro-LGBT movements have been everywhere, and luckily this issue is less of a taboo. Let’s hope that in the near future, we’re open to recognise and accept every person for what they actually are, human beings.
James made the announcement official on his social media accounts.