Emma Watson, who plays Belle in the Disney fairytale, created a new Instagram account. She’s using it to show her work with Eco Ager.
Since 2015, she made the choice to go full-on sustainable with her red carpet looks. The actress and her stylists have been caring out this project and truly sticking to it.
Eco Age
Watson is working hand in hand with the people of Eco Age; a brand consultancy firm which powerfully aggregates global thought leaders and influencers. To address the compelling issues and opportunities of our day by delivering solutions. They do this through ethical and sustainable values.
The True Cost, a 2015 documentary by Andrew Morgan, was an awakening for the star, who shared her thoughts with her followers by saying she was “inspired to consider the whole process of creating a fashion look” and that they were thinking about “all the people, pieces, and moving parts!.”
Belle
The Press Tour account has only a few posts yet, but just 2 days after its released it has achieved 292K followers. The looks from her Beauty and The Beast press were the result of hard work made by Watson, her stylist and the creative directors of each design house who worked together to bring each outfit from sketch to life.
Who is in?
So far we have been able to appreciate the different collaborations with famous fashion brands like Stella McCartney, Filippa K, Oscar de la Renta and Louis Vuitton.
So far so good
In the last post that the actress added “Merci beaucoup Paris for the wonderful start to the @beautyandthebeast tour! We felt like we were back in the heart of the film. Next stop – London,” words that were accompanied by an outfit from @woronstore, a label that Watson described as “a slow fashion brand that focuses on everyday essentials.”
Source: refinery29