Did you know YouTube has over 2.3 billion users worldwide? That’s a lot of eyeballs that you can drive to your video. Of course, if you want to drive views to your video you’re going to have to develop an understanding of YouTube marketing.
The best YouTube marketers have figured out how to use keywords, categories, and YouTube tags to drive traffic to their videos. YouTube SEO is a tricky space, but if you do it right you can get thousands of views on your videos.
In the article below, you’ll find a list of YouTube SEO tips that can help you leverage the power of search engine optimization. Read on to find out how to use this powerful marketing strategy.
Identify Keywords That You Can Rank For
One of the keys to a strong Youtube keywords strategy is to identify keywords that aren’t overly competitive. Generally, broad keyword terms are very competitive.
For example, a marketing agency might want to rank for the keyword, “best marketing agencies,” However, every marketing agency is trying to compete for that keyword. The marketing agency would be better off using a more specific keyword such as, “best digital marketing agencies for doctors.”
You will have an easier time ranking for keywords if you use YouTube keyword tools to find specific long-tail keyphrases. Long-tail keyphrases are generally less competitive.
If you rank for the right keywords and drive enough views, you can start to monetize your ads. Read this YouTube Adsense post by The HOTH to learn more about monetizing your videos.
Add the Keywords to Your Video Title and Description
Some of the same SEO principles that apply to written content also apply to YouTube videos. For instance, you should always use your chosen keyword or keyphrase in the video title and the video description.
You can optimize your video title by using the keyword or keyphrase near the beginning of your title.
Be Smart With Your Video Thumbnail Image
The video thumbnail is the still image that appears on the search results page when people are browsing through videos. If you use an eye-catching thumbnail, you can ensure that your video stands out on the search results page.
It’s usually a good idea to create a custom thumbnail image as opposed to pulling a screenshot from your video. You can add text to the thumbnail to make it stand out even more. Be sure to look at the thumbnails on some of your favorite YouTube videos to find examples of eye-catching images.
Reviewing the Best Strategies for YouTube SEO
The strategies outlined in this post will help you get more views on all your YouTube videos. If you’re trying to drive traffic to your videos, YouTube SEO must be a part of your marketing strategy.
You can learn more about marketing strategies by staying up to date with all the latest blog posts that are posted on this site.