In recent years there has been a tremendous change in the world of marketing. With new innovations in technology, the way people consume information has changed, which has thus resulted in the emergence of digitalization in the field.
Nowadays, businesses need to have a digital marketing strategy in order to reach out to their global audience. But what does a digital marketing strategy actually mean?
In simpler words, a digital marketing strategy is basically a plan that is developed to help organizations reach their marketing goals with the help of paid media, owned media, and earned media.
It provides companies with a sense of direction to go forward in their marketing plans and also helps them implement, track and analyze the performance of the marketing campaigns
There are certain digital marketing strategies that will help companies be ahead in the field of marketing. So in this blog, we have provided with you some of the top digital marketing strategies to help plan your next marketing campaign.
1. Upgrade Your SEO Plan
The most important thing every marketer should focus on is developing an SEO plan. A good SEO plan will help your website rank on the search engines, the higher you will rank, the more visible your website will be to your target audience.
No matter where your audience is, the buying funnel SEO helps you reach out to them. This is possible because every user starts their buying journey from the search engine. An SEO course guided by industry experts will help you rank on the first page of Google because according to Protofuse, only 10% of people visit the 2nd page.
2. Use Video Marketing
With the increasing popularity of TikTok, Instagram Reels, and other video creation apps the audience is more inclined to watch a video of a brand.
Sprout social claims that around 50% of people prefer engaging with video content as compared to any other form of advertisement. So it is beneficial for companies to create video content mainly on social media which is interactive in nature.
Interactive video helps the audience feel connected to the brand’s video and also gives them an option regarding if they actually want to view the video.
3. Focus on User Experience
Users generally prefer sites that provide them with a great user experience. User experience can depend on factors such as how easily you can navigate the website, how much time does it take for a search query to respond, how smooth is the process of buying or selling on the app, etc.
If you want to improve the engagement rate of your website then you need to prioritize user experience (UX).
A set of metrics created by Google not too long ago that helps businesses measure the performance of their websites, called “Core Web Vitals,” can be used to evaluate website speed, responsiveness, and visual stability.
4. Personalize Your Emails
According to SmarterHQ, 72% of consumers say they only engage with personalized messaging. Just as a personalized gift will make you feel special, a personalized email can make your customer feel special.
You can engage your audience by sending emails with a touch of personalization using the data you have collected. You can start by just mentioning their name in the emails or you can also send them emails that are relevant to their interest, etc. An email marketing course will help you create targeted and personalized content that will help you appeal to your customers.
5. Invest In Social Media Marketing
Nowadays, everyone is on social media. So it means that the majority of a brand’s audience will be active on it. A social media strategy will help the brands build awareness of their products and also increase the conversion rate.
Many global brands such as Tesla, Gucci, Nike have accounts on social media platforms that help them connect with their audience while also building awareness about their products. Social media inactivity by brands limits the ways in which businesses can be contacted by customers. Thus, client inconvenience can lead to decreased client retention, which directly impacts your revenue.
With this, we have come to the end of the blog, through this blog we have provided you with different strategies that will help you develop your next digital marketing plan. You can learn all these strategies at once by doing an online digital marketing course taught by academic experts.
Also, you can check out our blog on mobile marketing strategies to gain more insight into the world of digital marketing.
Author’s Bio
Karan Shah
Founder and CEO at IIDE
Karan Shah is an Edu-preneur, Tedx speaker, Harvard alumnus specializing in eCommerce, and the founder of IIDE – The Digital School.
He is a reputed author on the topics of education, digital marketing, and Ed-techs. Over the years he has penned a plethora of articles in leading news outlets such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.