If your law firm website is struggling to generate enough traffic and leads, then your SEO might not be on point. An average internet user is more likely to click on links from the first or second result pages of Google search. If your website appears on the search page results down below, this means that you have some more optimizing to do. It means that your potential clients won’t be able to find you easily and efficiently online. That’s why SEO is a very powerful marketing strategy every law firm should capitalize on to rank top on search engines such as Google or Bing.
Here are our top SEO tips and tricks for law firms.
Work with an SEO Pro
To set things straight, the legal services industry is quite competitive these days. The competition is seen in many aspects, including online visibility and presence. This is why you will need professional and specialized SEO. As David Resnick testifies at www.consultwebs.com, you will need an experienced digital marketing agency when doing SEO for your law firm. An experienced digital marketer will create an SEO strategy that focuses on various aspects, including:
- Ranking top of SERPs
- Presence on multiple online fronts
- Great web design
- Great content
- Forward-thought strategy
They will also do much of the following tricks and tips for you:
1. Identify and Target Specific Keywords
There are awesome tools like Google Analytics that can help you review your website’s organic traffic sources as well as the particular keywords driving the most traffic. With such info, you can then target both primary and secondary keywords with high search impressions and include them in all your web content. Also, include internal links, targeting pages with keywords to specific web content. Do not forget to use keyword phrases in hashtags on social media pages. That way, your visitors can navigate to different marketing content posted on your website thus increasing conversion rates.
2. Ensure Your Website Is Responsive
If your website pages load slowly or are difficult to read and navigate through, then that makes for a poor user experience for your potential prospective clients when they visit your site. Your law firm website should be responsive enough such that it can be viewed clearly even using small devices such as smartphones. As a matter of fact, research has shown that over 60% of all web traffic is generated by mobile devices. So, don’t hesitate to make your website mobile-friendly. Moreover, there are SEO web design companies that can hugely help you come up with a perfectly responding website.
A reputable SEO website design company can either design a new and responsive website for you or update an existing one to run more smoothly and responsively. Since site speed and responsiveness is a ranking factor by Google, with no doubt, your website will rank top on google search.
3. Optimize Your Aggregated Profiles
Attorneys can also improve their online presence on sites other than their own, also referred to as Off-site SEO. As a lawyer, you probably have a profile on aggregator websites such as Superlawyers and Justia. Additionally, you might also be having a profile with the State’s Bar Association website. Therefore, you can take advantage of these aggregated profiles with added external links to your law firm website.
4. Create Unique and Original Content
For any business to rank top on search engines, its marketing content and keywords need to be original and unique. Similarly, this applies also to law firm business websites. The web content posted on law firm websites needs to be original and unique enough to promote the business as an authority in the industry. So, law firms should not hesitate to invest in quality content marketing to provide valuable information to targeted potential clients.
Blogging is a perfect example of content marketing for a law firm. For instance, as a law firm, you could be blogging about car accidents and giving the necessary legal advice and guidelines as an expert on the subject. Then, you can add links to your law firm’s website for additional consultation on the subject. That way, you double your odds of converting your online visitors into actual prospective clients.
5. Analyze Your Competitors
It also pays to find out what other law firms are doing to stay ranked top on Google or Bing search. It helps you strategize your SEO marketing plan. You can begin with searching your own site’s keywords to find out if they rank on the very first page of your search engine as well as checking other firms offering the same services as yours. If you come across other firms ranking top then perhaps those might be your direct or indirect competitors. Dig more information about them from their websites and social media channels. That way you may find something your competitors are not offering or learn something new for your own site SEO.
A proper SEO approach is needed for a winning digital marketing strategy. As mentioned in the post, it is even more important when marketing a law firm due to the imminent competition. With this knowledge and a professional at your ring corner, it becomes easier to establish a solid online presence and grow your practice using digital marketing.