In the modern world, everything is full of impressive gadgets and instant information. So Advertisement has to do its best to stand out and catch our attention. Since we have practically seen everything there is online.
So that is why they’ve started creating amazing short stories that hit us right in the feels. Making us feel related while seeing the commercials. One of the main companies, and biggest ones, that have mastered this art is Coca-Cola. They present us tender stories in where their product is practically our sidekick and best companion.
Coca-Cola’s pool boy.
To what have become a sort of tradition to them Coca-Cola has dazzled us with another amazing ad that has almost everybody talking about it. Not only because it’s cool and funny. But also due to the cleverness of it and how in a way we can all relate to it in a way or another.
As a part of the “Taste The Feeling,” campaign they’ve released a commercial that is the whole package. Since it’s sexy, smart and funny. Also, the commercial is inclusive and once again shows Coke in a subliminal way but with a key role in our daily life.
Brother and sister.
The amazing ad starts with a hunky bared chested pool boy cleaning, while the girl of the house looks at him amazed while he cleans the pool. Only to see seconds later that her brother is doing the same thing. Then the girl, who is drinking a Coke, has the idea to offer one to the hunky pool guy.
But when she goes to the fridge to grab one she encounters that her brother has had the same idea. Then the brothers have a race to the yard, hampering their sibling in all ways possible, to offer the pool boy a refreshing Coke. Only to find out that their mom has beaten them.
A Coke for everyone.
The one minute wonder not only is clever and hilarious. It’s also a throwback and tribute to their iconic 1994’s “Diet Coke Break” commercial. Where a group of businesswomen ogled a shirtless construction worker from their office’s window.
Also, the commercial is inclusive as it pays a tribute to the LGBTQ community. Something they did back in 2014, with an ad of two dads taking their daughter rollerskating. “The story also includes a wink that touches on our point of view regarding diversity and inclusion,” said Spokeswoman Kate Hartman.
Source: YouTube.com