What a better chance for fashion to embrace women than the month of International Women’s Day. This is a global celebration of the social, economic, cultural and political achievements of women.
Every year hundreds of women attend to the international fashion weeks, but even when we represent the primary end consumers of fashion goods, we still are underrepresented in leadership positions across the industry. This year some role models of the fashion industry have joined in a project named “Embrace Ambition” to increase confidence and self-esteem amongst younger women across various fields.
Take a look at this amazing campaign:
We will model ambition
Tory Burch, the American fashion designer, entrepreneur, and philanthropist decided to celebrate International Women’s Day by sending a bold message: Embrace ambition. In the video, the designer, who is also a mom, talks about how they will model ambition for their daughters and for their sons too.
Ambition is not a dirty word.
The video employed a list of -mostly female- stars such as Kerry Washington, Gwyneth Paltrow, Julianne Moore, Sheryl Sandberg, Jon Hamm, Yara Shahidi, Chris Pine, and Reese Witherspoon who said: “I can think of a lot of dirty words and ambition is not one of them.”
Women through fashion history.
BOF gave itself the task of writing a deep and real article about the importance of women in society. They tried to figure out how is that the majority of fashion houses are still helmed by male designers if women represent, by far, the primary end consumers.
The article explains that “somewhere between the golden age of female-led fashion houses in the 1930s and the acquisition of many of those houses by large conglomerates in the 1980s and 1990s, female designers were sidelined by megastar male counterparts who were celebrated for their showmanship and artistic prowess.”
Top female designers among the luxury fashion brands.
Before people started to appreciate more or give men a more respectable position in the fashion industry, there was the era of Gabrielle Chanel, Elsa Schiaparelli, Madeleine Vionnet, Jeanne Paquin, Nina Ricci, Jeanne Lanvin and Callot Soeurs.
The LVMH group, which is the world’s largest luxury conglomerate, brings together 70 truly exceptional Houses. But just four –Phoebe Philo at Céline, Sylvia Fendi at Fendi, Carol Lim at Kenzo and Florence Torrens at Thomas Pink- of the 15 fashion and luxury brands at LVMH, were headed by females.
On the other side, Stella McCartney and Sarah Burton of Alexander McQueen are the only two top female designers which are part of the French rival conglomerate Kering’s luxury fashion brands.
#EmbraceAmbition.
After the enthusiast, Maria Grazia Chiuri expressed her feelings about female empowerment. Tory Burch echoed her initiative and launched a campaign to encourage women to embrace ambition. The designer had worked in this field since 2009, she wanted women more access to education, capital, and mentorship. On Burch’s new project, the designer urges both women and men to be more demanding of success and equal opportunities in the workplace.
Source: Business of Fashion