The world of online casinos has grown significantly over the past few years, and it shows. There’s a player acquisition battle going on as we speak.
It comes as no surprise that attracting players to a new online casino is a serious business. Successful player acquisition strategies need to be well-thought-out and analyzed by a team of specialists.
What steps should you take to attract new players? Well, there are a few that have been proven to work over the years. Let’s take a look at what these imply and how to apply them in the current market.
Understand the audience
In the niche of online casino players, there are several types of people who are attracted by different things.
These are as follows:
- The excited casino player
- People who play to relax
- Social casino enthusiasts
- People who enjoy all of the above
Make your creatives stand out
Apply everything that makes players feel familiar with casinos – big bucks, chips, slots, roulettes, dealers, and everything in between.
Then, make your creatives stand out by applying your own graphical elements and personalized copy that’s meant to attract the players you want.
Speaking of creatives, we recommend going through multiple versions of a banner, newsletter, etc. Then split test each version and see which one performs better.
Optimize your game for the app store algorithm
You’ll want your app icon to stand out on its own while still presenting a familiar scene. But here’s the catch: icons are also heavily split tested by many publishers. Marketers and designers are not mind-readers, so they need to test the water before sticking to the final product.
From the previous testing done by multiple publishers, it became clear that players would be attracted to icons that resembled slot machines if the app had anything to do with the casino niche. Speaking of looks, don’t forget about including keywords in the title to make it even more prevalent in the search results.
Collaborate with influencers and known brands
Partnerships are important in business, and collaborating with those who are famous is often the key to success.
To give you an idea, what comes to mind when you hear “Wizard of Oz Slots” or “Monopoly Bingo”? That’s right, it’s classic brands that most people are familiar with and that now give you casino options on top.
Similarly, you can hire influencers for your ads. One popular example is Zynga’s use of comedians for an ad about a night of poker. The comedians would give players tips and jokes about the different situations that can occur during a poker match.
Best platforms that allow you to implement player acquisition strategies
Now you know what strategies to implement for your online casino. But what about the software? Let’s take a look at some of the best options.
Betconstruct software allows you to create a breathtaking casino experience for every individual player.
The company has lots of exclusive features that allow you to implement VR, AI, poker, social casinos, etc. You’ll find it easy to use because of their optimized interface.
With multiple solutions at hand, EveryMatrix provides entrepreneurs with a wide set of customizable features and tracking options.
Just like the previous example, they allow you to implement a multitude of classic casino games and some new engaging ones as well.
Microgaming offers three types of games, and they have a ton of licensed ones, including Jurassic Park and Terminator 2.
They have an impressive portfolio comprised of casino sites that they’ve built for their clients and an amazing number of games that keep players glued to their screens.
While the company has been around for less than ten years, its gaming portfolio has grown spectacularly.
So far, they have won several awards which brought them even further into the spotlight despite the company’s relatively young age.
Playtech’s services cover most anything you’ll need from your personal online casino. Being one of the first on the market, their portfolio is quite impressive.
From customer support and marketing to building a website and using sophisticated anti-fraud prevention methods, you’ve got lots to choose from here.